219 million tuned in on IPL opening weekend; 31% higher than last edition

The tournament is also available live on the network's streaming
platform Hotstar
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Sports News: The opening weekend of the 2019 edition of the VIVO Indian
Premier League attracted 219 million viewers, which was 31 per cent higher
than last year’s opening weekend. The viewership data is from those above
two years of age across urban and rural markets.

The opening day match resulted in a 30 per cent growth in reach in the Hindi
speaking market while in south the reach grew by 20 per cent. The overall
reach of the opening day match was 133 million viewers, the highest among
the first three matches.

                                → Read our full coverage on IPL 2019 ←

 Apart from the robust growth in reach, viewership (as measured by
impressions) also grew by 29 per cent (105 million) according to BARC
Preview Report viewership data provided by broadcaster Star India.
Impressions refer to the number of people watching the tournament at any
given point in its telecast.

Gautam Thakar, chief executive officer, Star Sports, said the reach increased
on the back of multiple factors. “Last year, we faced some issues with reach
in the Hindi speaking market and realised that the market needed
customisation of content.

 We kept the kids and family audiences in mind and
came up with initiatives like the Funday feed on Star Gold, which catered to
this target group’s taste. Apart from this, I believe our...read more

                                 →News Source: BS / Business Standard←

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